Three tips to empower your trademark practice with generative AI
Generative AI is a game-changer that can transform how trademark professionals work. But you need to understand its strengths and weaknesses.
Here’s three key tips to empower your practice with generative AI.
One: Avoid Over-Reliance on AI
Generative AI tools can simplify tasks but don’t replace human expertise. Depending too much on AI generated content or advice could mean you miss important nuances in trademark law. Always use AI-generated content as a starting point and then apply the human touch – use your expertise to better communicate and improve the results.
Two: Implement Strong Quality Control
Generative AI tools can boost productivity by handling repetitive tasks, allowing trademark professionals to focus on more strategic work. However, AI systems aren't perfect; they can generate incorrect or irrelevant content. Human oversight and quality control are crucial to ensure accuracy and reduce errors.
Three: Protect Data Privacy and Confidentiality
AI platforms need access to data, and they learn from the data they use to generate text. But remember, these systems don't offer the same level of data security and confidentiality as human professionals.
To mitigate risks, make sure you don't provide confidential information to AI models, you regularly update and audit your internal policies, and only use AI tools and suppliers that comply with data privacy regulations.
Generative AI has the potential to revolutionize trademark teams' work, making processes more efficient and freeing up time for strategic thinking. However, it's essential to approach this technology with caution, understanding both its capabilities and limitations. By keeping these insights in mind, you can harness the power of generative AI to optimize results for you and your clients.
Sortify.tm Attorney generative AI tools
The use of AI is integral to our Sortify.tm Attorney productivity suite – so naturally we’re strong advocates for a better understanding to support compliant use, rather than policies that prohibit use of generative AI all together.
The Sortify.tm Attorney productivity suite utilizes generative AI in our new Office Action Summary tool – and we have plans to leverage generative AI across new tools in the future.
To support your team’s use and understanding – we explicitly disclose the AI model we are using and require confirmation that use of the tool complies with your organization's internal policies and procedures. To mitigate data confidentiality risks, we use publicly sourced data and do not allow privileged client information to be inputted when using our generative AI tools.
