Another unexpected impact of Covid-19 - on trademark goods and services

The impact of Covid-19 on pre-approvied goods and services lists for face masks

With the steep growth in manufacture and sale of Covid-19-related products, IP offices have proactively taken steps to clarify which classes these emerging goods and services fall into, depending on their specific use or purpose. Trademark registries across the globe have deleted pre-approved goods and services which were deemed too vague and added a bunch of new, more specific ones.

To take an obvious example, who would have thought that something like “face masks” would fall into so many different Nice classes! But depending on the nature of their use, “face masks” might be accurately classified into a number of different classes. We plugged this term into our “Draft Global Spec” tool to see what pre-approved terms pop up around the world:

It goes to show that applicants and their advisors need to think carefully when preparing the relevant trademark specifications to make sure they get the right protection - PPE manufacturers don’t want to end up with a registration covering cosmetic facial masks when their key products are more likely to be protective face masks for medical use.

Using IP Office pre-approved  goods and services terms reduces the risk of examiner objections and potentially improves the level of protection that a trademark registration provides.

It’s commendable that IP offices are providing clarity to trademark applicants and their advisors by removing unclear or vague terms (eg. “facial masks”) from their pre-approved lists and adding more specific ones, such as “sanitary masks for virus isolation purposes”.

As an example, the Canadian IP Office has listed twelve new kinds of masks as pre-approved goods in Class 10:

Class

Pre-approved goods added

10

sanitary masks worn to cover the nose and mouth to prevent the spread of infection

10

sanitary masks for protection against viral infections

10

sanitary masks for virus isolation purposes

10

disposable sanitary masks for protection against viral infections

10

reusable sanitary masks worn to cover the nose and mouth to prevent the spread of infection

10

sanitary masks made of cloth for virus isolation purposes

10

protective breathing masks for protection against viruses and germs

10

sanitary face masks for protection against viral infections

10

cleanroom face masks

10

sanitary masks worn to cover the nose and mouth to prevent the spread of infection

10

personal protective face shields for medical use

10

sanitary face shields for protection against viruses and germs for personal use

The USPTO has deleted 11 previously-listed “face masks” or “facial masks” falling across four classes which are arguably not sufficiently specific:

Class

Pre-approved goods deleted

3

facial masks 

9

facial masks 

9

face-protection shields 

9

protecting masks 

9

facial masks 

9

face-protection shields 

9

protection masks 

9

oxygen masks not for medical use 

9

respiratory masks for non-medical purposes 

25

knit face masks 

28

paper face masks

In place of these, the following 34 more precise descriptions of types of face masks (spanning five classes) have been added:

Class

Pre-approved goods added

3

facial sheet masks for cosmetic use 

3

cosmetic facial masks 

9

protective face masks for the prevention of accident or injury 

9

personal protective equipment (ppe), namely, safety goggles 

9

personal protective equipment (ppe), namely, protective work gloves 

9

respiratory masks for the prevention of accident or injury 

9

protective industrial respiratory masks 

9

face shields for protection against fire 

9

protective industrial face shields

9

bullet-resistant face masks 

9

safety equipment, namely, high altitude breathing apparatus

9

aviation oxygen masks

9

protective industrial face masks 

9

bullet-resistant face shields

9

self-contained breathing apparatus (scba) 

9

respirators for the prevention of accident or injury 

9

protective industrial respirators 

10

surgical scrub hats featuring fashion prints

10

fashion masks being sanitary masks for protection against viral infection 

10

face shields for dental use 

10

10 personal protective equipment (ppe), namely, face shields for use in the medical and dental fields 

10

10 personal protective equipment (ppe), namely, masks for use by medical personnel 

10

face shields for medical use

10

disposable sanitary masks for protection against viral infection

10

reusable sanitary masks for protection against viral infection

10

sanitary masks made of cloth for protection against viral infection

10

face coverings being sanitary masks for protection against viral infection 

10

face covers being sanitary masks for protection against viral infection 

10

sanitary masks for protection against viral infection 

25

knit face masks being headwear 

25

face coverings being niqabs 

25

fashion masks being ski masks 

28

paper face masks being playthings 

28

face masks being playthings 

For most of the world, the Coronavirus pandemic has been a sour experience, but as the saying goes, “When life gives you lemons, make lemonade.” 

If you are applying for trademarks on behalf of a business which has seen an upturn in its products or services due to the Covid-19 pandemic, you may wish to check the updated lists of pre-approved goods and services in each country to ensure that their new trademark application doesn’t also turn into a lemon!

The Sortify.tm Attorney trademark productivity suite uses the power of artificial intelligence to deliver an up-to-date, country-specific list of pre-approved goods in a flash. You can easily check goods and services, prepare draft specifications and send them to your clients in a flash.   

Previous
Previous

Anticipating 2021 - Changes to Nice 11

Next
Next

Claire’s Perspective - Learnings from our work from home offer...and working from home!